When you are focusing on your Strategic Sweet Spot - that's the best stuff you provide your clients that competitors do not... think about the gaps in your resources to fulfill on your promises today AND as user experiences and expectations evolve... because, as you know, "evolve" is an understatement!
Keeping up is impossible. The answer?... Get help.
As you can see in this eMarketer/SODA survey, you are not alone needing User Experience guidance thru Digital, Mobile, Connected Devices, etc. So, consider filling the gap in your executive management with specialists that honor where your business is and needs to go
Mckinsey has excellent advice for how to keep your leadership in touch with the new Digital influences, opportunities, and obligations ...
Remember, be careful and "Watch The Gap"...
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